Both commercials and music videos are fields with high aesthetic stakes. ARRI France dove a bit deeper into these types of productions and first spotlights cinematographer Kanamé Onoyama, a Japanese national who has lived in France for fifteen years. He came to study cinema at the ESRA International Film School in Paris after completing his degree in French literature at the University of Tokyo. Initially confronted with the difficulties of becoming an assistant, Onoyama was able to establish himself as a cinematographer in advertising and music videos, where he has since become very popular in France and abroad. However, his ambitions remained in fiction. In 2019, he authored the photography of “Abou Leila,” a feature film by Amin Sidi-Boumédiène, selected at La semaine de la Critique in Cannes, shot with the ALEXA Mini. He recently worked on several episodes of the second season of “Top Boy,” a cult series in the UK, relaunched by Netflix; a project shot with ALEXA Mini LF and ARRI Rental’s DNA lenses. Today, Onoyama is busy with international fiction projects, while pursuing a solid career in advertising. “Advertising is a very flexible business, always looking for new talent,” explains the cinematographer. “It was the first field that accepted me and gave me a chance. It’s much more difficult with French cinema. That’s also why I created the Divé+ association, which seeks to open up the field to more diversity, to discover new talent from minorities with a mentoring system.”
ARRI spotlights commercials and music videos: DP Kanamé Onoyama
Advertising and music videos are creative playgrounds for young cinematographers. DP Kanamé Onoyama talks about his work for global brands and the visualization of chart-breaking songs with ARRI equipment.