The ARRI Philosophy

Who we are

ARRI was founded in Munich in 1917 by filmmakers August Arnold and Robert Richter, driven by the belief that creative vision depends on reliable, precise, and intuitive technology. From the beginning, ARRI has been shaped by a deep understanding of real‑world production needs.

For more than 100 years, ARRI has developed technologies and services that combine uncompromising image quality, operational reliability, and ease of use. What began with camera engineering has evolved into a global ecosystem supporting professional image creation at the highest level.

Today, ARRI is a family‑owned company headquartered in Munich and recognized worldwide as a trusted technology leader for media and entertainment. Our work is guided by the needs of our customers—with a clear focus on creative freedom, production confidence, and exceptional user experiences.

Which industries we serve

ARRI supports professional creators and productions wherever moving images demand the highest standards:

Motion Picture

ARRI is a long‑standing partner to international feature film and high‑end episodic productions. Our camera systems, lighting, and workflows are trusted worldwide for their image quality, color fidelity, and reliability—supporting productions from pre‑production through post.

Live Entertainment

For live productions and broadcast environments, ARRI combines cinematic image quality with the robustness and operational security required for live workflows. This enables new visual standards for sports, concerts, shows, and other large‑scale events.

Content Creators

ARRI supports professional content creators with tools and technologies designed for flexibility, consistent image quality, and efficient workflows—across formats, platforms, and distribution channels.

How we deliver

ARRI brings together products, services, and solutions through three closely connected business units:

Camera Systems

Camera Systems develops professional camera systems and digital tools. For feature films and high‑end series, key products include ALEXA 265 and ALEXA 35 Xtreme, while ALEXA 35 Live is central to multi‑camera and live production environments.

The portfolio includes a broad ecosystem of lenses, control and stabilization systems, and digital tools—supporting consistent look creation, precise camera control, and efficient production workflows.

ARRI cameras are used in international productions and events such as "Dune: Part Two", "Guillermo del Toro’s Frankenstein", and "The World Games", supported worldwide by a strong global service and distribution network.

Lighting

Since 1924, Lighting has stood for high‑quality, reliable lighting solutions. ARRI develops professional lighting systems for film, television, and studio applications—combining exceptional color accuracy, robustness, and flexibility.

Flagship products such as SkyPanel X, SkyPanel Pro, and the L‑Series Plus are part of a broader lighting ecosystem that includes fixtures, accessories, control tools, and software—designed to integrate seamlessly into professional production workflows.

ARRI lighting solutions are used in internationally successful productions such as "The White Lotus", "House of the Dragon", and "Elvis", and are a core part of ARRI’s professional technology portfolio.

ARRI Rental

ARRI Rental supports international feature film, episodic, and commercial productions with camera, lens, lighting, and grip equipment—combined with comprehensive technical expertise and on‑set support.

The offering includes systems such as ALEXA 265 and ALEXA 65, alongside exclusive developments including DNA LF lenses, BrikLok Lights, and advanced grip technologies such as HEXATRON and Hover Dolly. This combination of equipment, experience, and service enables flexible, production‑ready solutions for complex creative environments.

ARRI Rental supports projects such as "The Life of Chuck", "John Wick: Chapter 4", and "The Lord of the Rings: The Rings of Power" through a global network of locations and specialists.

Engineered in Europe, at home all around the world—ARRI products, services, and solutions are synonymous with quality and performance.

ARRI Values

We innovate

Innovation at ARRI means advancing image‑making into the next generation. We develop future‑ready technologies, formats, and workflows that shape how stories are created and experienced. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their contributions to the industry with 20 Scientific and Technical Awards, underscoring ARRI’s long‑standing impact on the evolution of moving‑image technology.

Innovation at ARRI starts with real production challenges. With engineering excellence and close industry collaboration, we create technologies professionals depend on for work on set and at live events.

David Bermbach, Managing Director

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We earn trust

ARRI has earned the industry’s trust by creating the best possible products and delivering world‑class services with round‑the‑clock support for customers and partners worldwide. Only equipment that has endured extreme scrutiny and rigorous testing earns the right to bear the ARRI logo. Reliability and uncompromising standards define everything we do.

Trust is earned through consistency. From set to stage, our global customers rely on ARRI products that are designed, tested, and supported to perform when it matters most.

Chris Richter, Managing Director

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We are passionate

ARRI’s people are deeply committed to the industries we serve—Motion Picture, Live Entertainment, and Content Creators. United by a shared goal of turning creative vision into reality, our teams bring expertise, curiosity, and dedication to delivering exceptional user experiences wherever images are made.

I started at ARRI as an apprentice, and four decades later, I still feel that same drive. Our passion is building tools creators depend on. We go the extra mile to help bring their visions to life.

Christian Hartl, Production

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We care

We believe long‑term success is built on responsibility and respect. ARRI fosters a collaborative culture, invests in talent, and actively supports the creative community through education, partnerships, and knowledge sharing—helping shape the future of the industry worldwide.

At ARRI, care means investing in creative talent and in our own people. It also means sharing knowledge, supporting each other, and building the future of Media and Entertainment together.

Barbara Hartl, Human Resources

We listen

ARRI’s strength has always come from being close to real‑world production. By listening on set and at live events, we gain deep insight into creative and technological needs. This understanding drives the development of robust, intuitive tools and integrated workflows. ARRI Rental extends this commitment globally, bringing first‑class camera, lens, lighting, and grip solutions directly to productions wherever they take place.

Engaging with and listening to our users is key to everything we do at ARRI. Whether on a film set or at a live event, it’s incredibly rewarding to hear a customer say, ‘that’s just what I’ve been looking for.’

Sean Dooley, Marketing