At leading auto manufacturer Subaru of America’s national headquarters, a recently renovated space has been transformed into a cutting-edge studio for in-house media production. In addition to the garage’s existing features—a wide rollup door and three auto bays—the 50-foot by 30-foot studio now features a cyclorama, double-track curtain system, and state-of-the-art equipment, including several ARRI SkyPanel S120-C with SkyBender.
How this functioning technical garage became a gleaming new production studio is a story that began when Subaru built its new headquarters in Camden, New Jersey. Subaru National Product Training Manager, Jim Riedel, was intrigued by one of the buildings left behind: a garage that had been used primarily for educational purposes. He decided to call Creative Design Group, Inc., one of Subaru’s strategic partner agencies, and asked its President/CEO, Gary Rivera, to have a look at the space. “It was clear right away that we could do a lot in there,” says Rivera. “We could convert it into a great studio pretty rapidly, with some advanced lighting, new electrical service, acoustic treatments, and a fresh coat of paint.” Riedel shopped the idea to other Subaru departments and his colleagues quickly embraced his vision. “In addition to being able to shoot their new vehicles in a secure space, they loved that their senior executives could also appear more easily in videos and live webcasts with minimal impact to their schedules,” says Rivera.