Cinematographer Cheon-Seok Kim is changing the face of South Korean television. Traditionally, South Korean TV series focus on character and story, accompanied by bright, flat lighting and lots of medium shots. Because of fast-paced production schedules, footage is recorded in Rec 709 with little or no color correction in post. Kim wanted more; he wanted the image to be part of the storytelling and he wanted to use feature film techniques to achieve this better visual quality.
For the romantic melodrama series "That Winter, the Wind Blows" Kim opted for ALEXA Plus cameras, recording in ProRes Log C. In doing so, he has become the forerunner of higher image quality in South Korean TV production. Audiences and critics are hooked; "That Winter, the Wind Blows" has become the number one South Korean TV show, receiving multiple awards and prompting media coverage that focuses not just on the actors -- which is normal for the region -- but on the images as well.