For the last six years, Callaway Golf Senior Marketing Manager Ethan Ganot and Senior Video Producer/Editor Tony Regalmuto have produced Callaway Live, a 20 to 25-minute long show that streams live on YouTube, among other video content. Callaway Live is a hosted show that features guests from around the world of golf, and is aimed at golfers, media outlets and Callaway’s own sales force. “The show has been a success and the demand for content increased – and, with it, the need to upgrade a studio that had been built in a converted office space,“ shares Ganot.
Callaway Live Ups Its Game with ARRI SkyPanels
When Callaway Golf wanted to upgrade its video productions, video producer Tony Regalmuto and marketing manager Ethan Ganot had a wish list: the system had to be versatile to handle different production demands, easy enough for non-professionals to use and provide the highest quality result.