Up until now, ARRI cameras have been pre-programmed with a single, unchangeable texture setting that is optimized for the widest possible range of shooting scenarios. For the first time ever, the ALEXA 35 gives cinematographers the option to go beyond the default texture setting and choose from an evolving menu of ARRI Textures, each designed for specific image attributes. This unique feature allows cinematographers to fundamentally alter the way in which the camera records images, should they wish to. It is a major step forward in giving filmmakers creative control over the parameters of digital cinematography.
Behind the three main image characteristics of grain volume, grain character, and perceived sharpness, are around 30 image processing steps that occur early in the imaging chain inside the camera, even before the ARRIRAW image is created.
The camera comes with several ARRI Textures pre-installed, which can be chosen in-camera in a similar way to ARRI Look Files. Like with ARRI Look Files, additional ARRI Textures can be loaded into the camera in the future.
ARRI Textures are applied to the image before the EI sensitivity setting, which controls the camera's sensitivity, and before the ARRI Look File processing, which controls color. Both determine the basic behavior of grain and contrast in your image.