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ARRI Headquarter in Munich -Outside the entrance of ARRIAL

ARRI Management Board

Chris Richter,
Chief Commercial Officer  

As Chief Commercial Officer (CCO) on ARRI’s Management Board, Chris Richter leads the company’s global commercial organization, overseeing sales across the Americas, EMEAI, and APAC, as well as ARRI Rental and corporate communications. By aligning customer engagement with ARRI’s global brand positioning, he drives a unified commercial strategy worldwide. Richter joined ARRI in 2017 to establish the ARRI Certified Pre‑Owned program and has since held various leadership roles. Most recently, he served as Senior Vice President, Sales & Rental ARRI Group. Prior to ARRI, he spent two decades with Eastman Kodak’s Motion Picture Division in international sales and marketing leadership positions.

ARRI Chief Commercial Officer Richter

Chris Richter, Chief Commercial Officer

Marcel Koutstaal,
Chief Operating Officer

Marcel Koutstaal is Chief Operating Officer (COO) on ARRI’s Management Board. He is responsible for ARRI’s global operations and companywide product development activities, strengthening operational performance, delivery capability, and cross-functional execution. Koutstaal brings extensive international leadership experience in operational transformation and high-end camera technology, with deep expertise spanning studio, outside broadcast, remote, and cloud-based production environments. Before joining ARRI, he held senior leadership positions at Grass Valley and NEP, where he led large-scale operations and transformation initiatives.

20260512 ARRI 02 Chief Operating Officer Koutstaal

Marcel Koutstaal, Chief Operating Officer

Frank Eischet,
Chief Financial Officer

Frank Eischet serves as Chief Financial Officer (CFO) on ARRI’s Management Board. He oversees ARRI’s global finance organization and supports the company’s ongoing transformation initiatives with a strong focus on transparency, financial discipline, and operational execution. Coming from Riedel Communications, Eischet continues in his role within the Riedel Group while supporting ARRI’s financial and strategic development. He also plays a key role in strengthening collaboration and alignment across the group.

20260512 ARRI 01 Chief Financial Officer Eischet

Frank Eischet, Chief Financial Officer

David Bermbach,
Chief Product Officer

On ARRI’s Management Board, David Bermbach serves as Chief Product Officer (CPO) and leads the company’s unified product strategy across camera and lighting technologies, strengthening alignment between innovation, product roadmap, and customer needs as ARRI advances integrated solutions across hardware, software, and services. At ARRI, he held roles in technical sales and application development in Los Angeles and later led project management for the ALEXA Mini in Munich. He subsequently headed global technology at ARRI Rental and was named Vice President and Technical Head of Business Unit Solutions in 2023. He began his career in R&D at Motorola.

ARRI Chief Product Officer Bermbach

David Bermbach, Chief Product Officer