Preliminary Note:

The scope of the ARRI ASIA Project Team in Hong Kong is not limited to broadcast projects only. Our range of activities contain broadcast, IPTV, motion picture studios, events, theatre, museum, conference etc. Our endeavour is presenting our abilities, expertise and experience much wider than in the previous depiction.

Project name: Toyota Display Room

Project closure date: 09 / 2019


GAC Group (officially Guangzhou Automobile Group Co., Ltd.) is a Chinese automobile maker headquartered in Guangzhou, Guangdong, and a subsidiary of Guangzhou Automobile Industry Group. GAC is currently known for its Honda-branded auto producing joint venture with this Japanese automaker, but the company has a total of five foreign partners; more than most Chinese automakers. These partnerships allow it to produce foreign-branded products for sale in China. These brands include: Fiat, Honda, Isuzu, Mitsubishi, and in our case Toyota.

Location: Guangzhou Nansha/ China

Studio size: Presentation space 1.100 m2

Project scope:

Designing and planning an optimal solution for a car display room. The space in its geometric shape and its lighting conditions should be able to present cars as more in a natural lighting environment. The customer requested daylight with relatively high luminance and evenness. Our challenge was to meet the specification with a predominant use of LED lighting fixtures.

System Group services:

We provided the particular design of the interior architecture and the tuned lighting system. We benefited from the cooperation with the lighting designer Naota Hatta from Japan, who could contribute his expertise in this specific application. For the grip, the power supply and the lighting control system we cooperated with the local system integrator HuaChen.

ARRI Lighting products:           

34 pcs. S360-C

2 pcs.   S120C

3 pcs.   D40

2 pcs.  M60

Project Details:

In order to ensure that our LED solution meets the requirements, extensive photometric calculations and visualizations were necessary.