The ARRIFLEX 435 came out in 1994 as a 35 mm MOS and high-speed camera to replace the 35 III. Its dual 3-pin pull-down claws and industry-standard dual registration pins assured optical printer steadiness. Frame rates up to 150 fps could be combined with in-camera speed ramps by means of a motorized mirror shutter, and the lens iris could be coupled to a control unit. TV commercials immediately embraced the technology of speed-iris-mirror shutter control, as agency creatives, directors and DPs unleashed spates of beautiful sequences exploring time and motion. 

1995 – 2008: The Dawn of the Digital Age of Film 

The digital age at ARRI really began in 1995 with design work on the ARRILASER. Launched in 1998, the ARRILASER printed digital image files to film. Originally intended for visual effects sequences, the ARRILASER became an industry standard for printing digital intermediates of entire movies onto film and for archival black-and-white separation masters that safeguard our cinematic heritage.