This month, ARRI is pleased to bring you an interview with one of ARRI’s Managing Directors, Chris Richter. He offers ARRI customers, partners, and friends a unique look behind the curtain at the latest plans for ARRI Lighting.
How is ARRI Lighting adapting to changing customer needs and challenging market conditions to stay competitive?
It’s no big secret that the motion picture industry is currently in a state of upheaval. Far-reaching structural changes have been affecting the market for some time now. Due to these circumstances, the management of ARRI has compiled a package of comprehensive, global measures to restructure ARRI for the future and to accommodate the lasting changes in customer requirements.
ARRI is changing in line with the market, and we are broadening our positioning. We are moving deeper into the live entertainment market and will also have offerings in the midrange segment. This will help us become a more integral partner along the entire content creation process.
Regardless of these necessary changes, our customers and partners will continue to receive the same high-quality products and services they have come to expect from ARRI and can even look forward to exciting new opportunities for expanding our mutual cooperation.
ARRI’s LED lineup includes (from l to r.) SkyPanel Pro, Orbiter, SkyPanel X, and L-Series Plus luminaries.