The business area at the event included the ARRI booth which featured a remote feed from the live games. ARRI also took the opportunity to present its technology on the main stage, right next to the field at SportsInnovation. In case some of the event’s participants were unfamiliar with ARRI and the company’s heritage, Product Marketing Manager Sean Dooley, gave a brief overview of ARRI’s resume before Thomas Stoschek spoke about the specific setup that was chosen and executed for SportsInnovation. Stoschek reflected and summarized: “ARRI cameras are well-known for their true-color image reproduction and high image dynamics. The ARRI look has already established itself at concerts, talk shows, comedy shows and even sporting events. However, occasionally the idea persists that large-sensor cameras are unsuitable for sports due to their shallow depth of field. We are happy to have the opportunity to show the opposite and demonstrate live that Super 35 offers a highly compatible format in which to showcase not only the action on the field but also sideline advertising and game analysis.”