The broadcast and media industry is experiencing a period of extraordinary innovation. In order to professionally encounter and better understand the highly topical trends of virtual reality (VR) and augmented reality (AR) content production for HD and beyond for the broadcast industry, ARRI and the volumetric studio, Volucap, organized the second International Broadcast Day at the Babelsberg Studios in Potsdam, Germany. This unique gathering which provided a platform for exchanging knowledge and experiences on future key technologies with industry leaders, took place from June 26 – 27, 2019 in the FX Center and the state-of-the-art Volucap Studio with camera and lighting solutions as well as system services from ARRI. Experts from around the world joined the ARRI and Volucap teams for one and a half days of keynotes, presentations, and workshops with a special focus on discussing opportunities, applications, and constraints of VR and AR affecting media today.
Dr. Joerg Pohlman, member of the Executive Board at ARRI, and Sven Bliedung, CEO at Volucap, opened the event by welcoming the group. Pohlman expressed his enthusiasm for the event: “With the advent of ‘intelligent LED lighting’ comes enormous technical and creative potential, also in terms of connecting these lighting and camera systems. At ARRI, we are very excited about this potential and welcome the opportunity to use the Broadcast Day as a platform to exchange ideas with other international professionals and to discuss future applications for the broadcast industry.” Bliedung, as well, identified the importance of the event: “The broadcast market is currently undergoing an extremely exciting change. New digital tools that engage tomorrow's audiences are the key to keeping future viewership. The International Broadcast Day unites the most important pioneers and presents a broad outlook on the new technological possibilities. We are surprised at the interest in volumetric captures and think that this event will open many important doors for the use of volucaps (volumetric recordings of actors) in broadcast media.”