These synergies are reflected in the new ARRI office, located in the heart of Paris. A showroom displays the various products of the Camera Systems and Lighting business units and a small studio area with cyclorama will allow full testing. Eventhough the new office is not a rental facility, the ALEXA 65 camera system, which is offered exclusively by ARRI Rental, will also be featured at ARRI CT France. High-dynamic range (HDR) demonstrations and workshops, using the latest generation of UHD TV sets, will also be offered. In addition, the new space will serve as a meeting place for the French film and media industry to gather and collaborate. After all, ARRI has always attached great importance on fostering close relations with creative minds. Continuing to provide these professionals with the precise technology they need in order to implement their ideas remains of utmost importance to ARRI.