Warren Day, CEO of VA Hire, explains, “The broadcast market has been wanting a truly cinematic option for a long time and there just hasn't been a really good option until now. We have had great success with the ALEXA 35 in the TVC, TV drama, and feature market ever since its release and we can now offer the ALEXA 35 Live in the broadcast space to deliver the same awesome capture quality. It's an exciting time and we're delighted to be partnering with Josh and his team over at The HELM to deliver this to the market both locally and internationally.”

Josh Moffat and Paul Barrett from The HELM have been tracking the development of the ALEXA 35 Live for a while. Says Moffat: "Our clients started asking for cinematic multi-camera solutions, and then last year we became aware of the direction ARRI was heading in. First, they showed us renderings and we discussed features with them, and then after seeing the system at NAB, we knew this product would be a winner and we immediately put in our order.”

First professional project with ALEXA 35 Live

Upon receiving and thoroughly testing the ALEXA 35 Live camera chains, VA Digital and The HELM immediately embarked on their first production. This was a two-day in-person and online coaching event presented by Josh Phegan, an internationally renowned speaker, trainer, and coach for high-performance real estate agents. Four ALEXA 35 Live systems were combined with Canon 50-1000, Canon 25-250, and Fuji 19-90 lenses for simultaneous live streaming and recording of the event.