The ARRI booth was located in the Central Hall and enjoyed steady traffic over the duration of the show. ARRI was happy to welcome the Society of Camera Operators for a guided tour of the booth. Women in Media also stopped by, and were given a hands-on overview of ARRI’s latest products by Customer Relations Supervisor, Olivia Hiyam Aboudaid. ARRI is always pleased to have the support of long-term industry friends such as Bill Bennett ASC, who gave a career talk and introduced the ALEXA large-format camera system at the Vimeo Stage this year.