Trained at the prestigious National Film and Television School (NFTS) in the United Kingdom, it didn’t take long for cinematographer Benoit Soler to make a name for himself in the world of cinema and advertising. Only one year after leaving school, he authored the cinematography of “Ilo Ilo” by Anthony Chen, which was awarded the Camera d’Or in Cannes 2013. He followed up with Boo Junfeng’s “Apprentice,” whose photography did not go unnoticed. Today, Soler alternates between feature films, advertising, and music videos. “It’s not a problem to make the big leap, quite the contrary,” explains Soler. “Advertising allows me to try a lot of things that will inform my fictions, and vice versa. Music videos are also a very beautiful laboratory of expression. The idea is to provoke the unexpected and the emotional in the viewer. My choices are mainly driven by the director’s vision.”
ARRI spotlights commercials and music videos: DP Benoit Soler
In commercials and music videos, the goal is to provoke an unexpected and emotional response in the viewer, says DP Benoit Soler in our third story about the use of ARRI technology on set of advertising shoots.