You said that the production was trying to be carbon neutral. What did that involve?

Trying to be carbon neutral informed every decision we made, and I think the show was carbon-offset twice over. It starts with the catering, trying to eat vegetarian whenever possible, and it ends with the waste. The most impactful thing is the travel, so we tried to use trains, sailboats, and bikes. I remember we took the sleeper train in Scotland and booked a whole bunk bed just for the equipment, then loaded it all onto a sail boat the next day. It makes the logistics a bit more difficult, but it was also a lot of fun.

We realized that Covid had forced us to into a new and more sustainable method of production, because the original idea would have meant travelling the world by airplane. I think the whole industry is being forced by this pandemic to rethink its actions. People are saying, “Do we really need to travel to Cape Town to shoot this sunscreen ad? Or can we shoot it in Portugal where we also have sun in December?” We can learn a lot from these crazy and difficult times.