ALEXA was introduced to the market in 2010, quickly becoming the most trusted and widely used digital camera system for professional film and television production worldwide. With highly upgradeable system architecture, ALEXA has evolved through software updates and hardware upgrades to keep pace with the industry's rapidly changing needs. For the last five years, every film to win the Academy Award® for “Best Cinematography” has been captured with ALEXA.

The Academy citation states: "With an intuitive design and appealing image reproduction, achieved through close collaboration with filmmakers, ARRI's ALEXA cameras were among the first digital cameras widely adopted by cinematographers."