Unlike with film negative, the choice of your digital recording media hardly affects the look of the final image. It does, however, have an impact on many aspects of the creative process, so the significance has not changed, only the context did.
When we launched ALEXA, we were leading the way with the introduction of in-camera Apple ProRes recording to Sony SxS cards. With the second generation of ALEXA cameras, we joined forces with Codex to offer in-camera ARRIRAW recording on Codex Capture Drives. To this day, ARRI is working closely with leading technology vendors to offer a selection of recording media that has been specifically catered to deliver production reliability and top performance.
We strive to maintain clear and open workflows for our camera data so you can innovate and be creative.