For the first time at NAB, ARRI presented its new large-format camera system, including the ALEXA LF camera, the ARRI Signature Prime lenses, and the LPL mount. Featuring a sensor slightly larger than full frame, ALEXA LF records native 4K with ARRI’s best overall image quality. Using live models this year, booth visitors could take the LF camera for a test drive to see the superior capturing power of ARRI’s new full-format camera system for themselves. The ALEXA LF camera and ARRI Signature Prime lenses could also be inspected up close in display cases at the front of the booth.