No customer left behind
The versatile and adaptable ALEXA 35 platform allows any individual camera to be upgraded to the functionality of any other. Most upgrades can be implemented quickly and flexibly via downloadable software licenses; others require new hardware and must be carried out at an ARRI service center. Cine features can be added to live cameras and vice versa, all under the guiding principle that no customer is left behind, nor locked into a single way of working.