The ARRI Philosophy

Who we are

ARRI was founded in Munich in 1917 by filmmakers August Arnold and Robert Richter, driven by the belief that creative vision depends on reliable, precise, and intuitive technology. From the beginning, ARRI has been shaped by a deep understanding of real‑world production needs.

For more than 100 years, ARRI has developed technologies and services that combine uncompromising image quality, operational reliability, and ease of use. What began with camera engineering has evolved into a global ecosystem supporting professional image creation at the highest level.

Today, ARRI is a family‑owned company headquartered in Munich and recognized worldwide as a trusted technology leader for media and entertainment. Our work is guided by the needs of our customers—with a clear focus on creative freedom, production confidence, and exceptional user experiences.

Which industries we serve

ARRI supports professional creators and productions wherever moving images demand the highest standards:

Motion Picture

ARRI is a long‑standing partner to international feature film and high‑end episodic productions. Our camera systems, lighting, and workflows are trusted worldwide for their image quality, color fidelity, and reliability—supporting productions from pre‑production through post.

Live Entertainment

For live productions and broadcast environments, ARRI combines cinematic image quality with the robustness and operational security required for live workflows. This enables new visual standards for sports, concerts, shows, and other large‑scale events.

Content Creation

ARRI supports professional content creators with tools and technologies designed for flexibility, consistent image quality, and efficient workflows—across formats, platforms, and distribution channels.

How we deliver

ARRI delivers integrated solutions that combine camera systems, lighting, and production services, supported by software and digital tools, for Motion Picture, Live Entertainment, and Content Creation.

Camera Systems

ARRI’s camera systems are designed for high-end image capture across both motion picture and live entertainment environments. The portfolio includes cameras such as ALEXA 265 and ALEXA 35 Xtreme for feature films and premium episodic production, as well as ALEXA 35 Live for multi-camera and live productions.

The ecosystem includes lenses, control and stabilization systems, and digital tools. These components support consistent look creation, precise camera control, and efficient workflows from set to post.

ARRI cameras are used on major international productions such as “Dune: Part Two,” and Guillermo del Toro’s “Frankenstein,” and at events such as The World Games, supported worldwide by a strong global service and distribution network.

Lighting

ARRI develops professional lighting solutions for film, television, studio, live applications, and content creation. The portfolio includes advanced LED fixtures such as SkyPanel X, SkyPanel Pro, L-Series Plus, and Omnibar, alongside a broad range of accessories, control tools, and software.

These systems are designed for high color accuracy, reliability, and flexible integration into modern production workflows.

ARRI lighting solutions are used on internationally successful productions such as “The White Lotus,” “House of the Dragon,” and “Elvis,” and continue to expand into new areas including content creation and live applications.

Software & Services

ARRI extends its hardware portfolio with software, data-driven tools, and integrated production services. From metadata and workflow solutions to advanced digital technologies such as digital twins, ARRI supports more efficient, connected production processes from planning through delivery.

Through ARRI Rental, this expertise is brought together on set. ARRI provides integrated equipment packages, technical expertise, and on-set support that combines camera, lighting, and grip systems into production-ready solutions for high-end projects.

ARRI Rental supports productions such as “The Life of Chuck,” “John Wick: Chapter 4,” and “The Lord of the Rings: The Rings of Power” through a global network of locations and specialists.

Engineered in Europe, at home all around the world—ARRI products, services, and solutions are synonymous with quality and performance.

ARRI Values

We innovate

Innovation at ARRI means advancing image‑making into the next generation. We develop future‑ready technologies, formats, and workflows that shape how stories are created and experienced. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their contributions to the industry with 20 Scientific and Technical Awards, underscoring ARRI’s long‑standing impact on the evolution of moving‑image technology.

Innovation at ARRI starts with real production challenges. With engineering excellence and close industry collaboration, we create technologies professionals depend on for work on set and at live events.

David Bermbach, Chief Product Officer

David Bermbach, Chief Product Officer

We earn trust

ARRI has earned the industry’s trust by creating the best possible products and delivering world‑class services with round‑the‑clock support for customers and partners worldwide. Only equipment that has endured extreme scrutiny and rigorous testing earns the right to bear the ARRI logo. Reliability and uncompromising standards define everything we do.

Trust is earned through consistency. From set to stage, our global customers rely on ARRI products that are designed, tested, and supported to perform when it matters most.

Chris Richter, Chief Commercial Officer

Chris Richter, Chief Commercial Officer

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We are passionate

ARRI’s people are deeply committed to the industries we serve—Motion Picture, Live Entertainment, and Content Creators. United by a shared goal of turning creative vision into reality, our teams bring expertise, curiosity, and dedication to delivering exceptional user experiences wherever images are made.

I started at ARRI as an apprentice, and four decades later, I still feel that same drive. Our passion is building tools creators depend on. We go the extra mile to help bring their visions to life.

Christian Hartl, Production

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We care

We believe long‑term success is built on responsibility and respect. ARRI fosters a collaborative culture, invests in talent, and actively supports the creative community through education, partnerships, and knowledge sharing—helping shape the future of the industry worldwide.

At ARRI, care means investing in creative talent and in our own people. It also means sharing knowledge, supporting each other, and building the future of Media and Entertainment together.

Barbara Hartl, Human Resources

We listen

ARRI’s strength has always come from being close to real‑world production. By listening on set and at live events, we gain deep insight into creative and technological needs. This understanding drives the development of robust, intuitive tools and integrated workflows. ARRI Rental extends this commitment globally, bringing first‑class camera, lens, lighting, and grip solutions directly to productions wherever they take place.

Engaging with and listening to our users is key to everything we do at ARRI. Whether on a film set or at a live event, it’s incredibly rewarding to hear a customer say, ‘that’s just what I’ve been looking for.’

Sean Dooley, Marketing