In 2010 we introduced the very first ALEXA camera as a direct-to-edit system. HD and 2K were the most common formats. Since then a lot of things have evolved: new functions, new formats - more possibilities. We developed an ecosystem around our cameras to support the camera women and men, the shooters, the DITs, that assistants: you – our customers – to the needed extend.
But we must admit: that’s tricky! Some require more information than others - some none at all. That’s why we offer our information online for everyone to browse.
In case you want to get a training form the ground up for a certain camera, product or even topic (e.g. HDR), please head over to the ARRI Academy.