After debuting nearly two weeks ago, “Intentions,” the latest video from Justin Bieber’s new album “Changes” has already garnered over 31 million views. The video was shot on the ALEXA Mini LF and ARRI Signature Primes lenses, and was the latest collaboration between cinematographer Michael Dwyer, director Michael D. Ratner, OBB Media, and the pop star.
Dwyer made the unconventional decision to switch from an ALEXA Mini to an ALEXA Mini LF midway through Bieber’s YouTube Originals series “Seasons.” “We were shooting the main interviews with Justin and his team for the 10-part series when I took delivery of the camera. We made the change from shooting everything with two Minis to using the Mini LF on the wide “A” camera, while we continued to use the Mini for the tight side-angle. We were always shooting with the Signature Primes, so that remained consistent,” explains Dwyer.
“First off, I feel that the larger format, bigger sensors, and the wider field of view with a longer lens is an aesthetic I gravitate towards—similar to the aesthetic of medium format photography. But more importantly, I was really interested in the unique focal lengths that the Signature Primes offered. Initially that was what attracted me, but once I started using the lenses, I have been amazed at how they render skin tones—and color in general. And it has been nice to see that I am not alone in my love of the Signature Primes.”