Another highlight of the show was ARRI's must-see Big Screen event. The show, which attracted some 600 attendees at the IBC Auditorium, was dedicated to ARRI’s 100th anniversary. Opened with a warm welcome by Dr. Joerg Pohlman, Henning Raedlein, Head of Digital Workflow Solutions, introduced the video series "The Filmmaker´sView," for which a team from ARRI conducted more than 250 interviews with filmmakers and contemporary witnesses from all over the world. Selected highlights of this extraordinary anniversary project were presented in a special screening.
Experts from ARRI then welcomed prominent industry guests on stage. In talking with ARRI Lighting Senior Product Manager Mike Wagner, rigging gaffer and lighting designer Keith S. Woods recalled his first experience with SkyPanel. “We replaced a 6,000-watt space light with something that draws less power than my toaster,” he noted.
Legendary color guru Peter Doyle, currently Supervising Visual Colorist at Technicolor, used clips to demonstrate the differences between grading for Xenon and Dolby Vision projection, as well as the hidden depths of the ALEXA sensor. “My approach in going from SDR to HDR is to reproduce the lighting as it was at the time,” he said. “If you grade purely with HDR in mind, focusing mainly on the highlights, then you can destroy the original lighting design.”
Next up, ARRI Camera Systems Product Manager, Marc Shipman-Mueller, invited Emer Patten, Executive Producer at EP-PIC, and Dan Studley, Group Technical Director of Procam, to share their experiences with AMIRA and ALEXA Mini Multicam while filming a live concert by The Who. “The AMIRA is now our go-to camera for live events,” said Patten.
The final guest speaker was Steadicam operator Ari Robbins ("La La Land," Oscar for Best Cinematography in 2016), who explained why he is so excited about the ARRI TRINITY camera stabilizer. “It’s like being a little, walking Technocrane – there’s nowhere I can’t put the lens,” he said. “With the TRINITY you maximize every square inch of the location or set.”
The versatile application possibilities of TRINITY and MAXIMA camera stabilizer systems were demonstrated with new showreel, which made its world premiere at the Big Screen. More pictures of ARRI's Big Screen event can be found on Facebook.
“The IBC is a fantastic platform for us to meet people from all over the world. It is probably the most international trade fair for the entire industry,” explained ARRI Executive Board member Dr. Joerg Pohlman. The open exchange with industry professionals was the focus at a reception of the Digital Workflow Solutions department at the ARRI booth. Shortly before IBC began, ARRI also invited international dealers to present and discuss the latest products and services.
On the eve of IBC 2017, ARRI held a grand 100th anniversary celebration at EYE Filmmuseum in Amsterdam. Here ARRI toasted the successful collaboration and future endeavors with around 1,000 long-standing customers, partners, and friends from all over the world. Impressions of the memorable evening can be found on Facebook.
“The IBC 2017 is over. It will go down in history as one of the best Amsterdam events we ever had,” summarized Stephan Schenk, Managing Director of the Camera Systems business unit. “And this was not only because of our great new products. The whole atmosphere was created by the 100-year party and the Big Screen event.”