ALEXA Classic EV, 6/2010

A sensor demonstrator and camera body mock-ups were shown at IBC 9/2009, the first functioning prototype appeared at AFC Micro Salon 2/2010, and the first production model debuted at NAB 4/2010. ALEXA was an immediate sensation with its unsurpassed overall image quality, robust reliability, versatile workflows, and direct-to-edit Apple ProRes recording to SxS PRO cards.