(IBC 2011, Amsterdam) - Following the tremendous success of the first two ARRI/FUJINON Alura Zooms, which were released alongside the ARRI ALEXA camera in 2009, ARRI announces two new additions to the range: the ARRI/FUJINON Alura 15.5-45 / T2.8 and Alura 30-80 / T2.8 lightweight zooms.
Just as the ALEXA camera system has developed and progressed over the last two years, work has also continued on the lenses designed to function as its perfect partner. A crucial part of this work involves consulting with creative professionals and ascertaining what tools are most needed by today's filmmakers. A clear message from the market has been that, with cameras getting smaller and shooting styles becoming more action-oriented, lightweight zooms are in great demand.
The new Alura lightweight zooms are perfect for handheld and Steadicam work, while the original Alura Zooms, with their much wider focal ranges, are the ideal choice for tripod and dolly setups. Together, the four color-matched lenses comprise a complete and affordable solution for 35 mm format film and digital productions of any kind.
All of the Aluras exhibit high contrast and high resolution, producing sharp, punchy images with clear highlights and true, deep blacks. The special optical design ensures an evenly illuminated image on the sensor or film plane, while flares, ghosting and veiling glare are greatly reduced by FUJINON's multi-layer EBC (Electron Beam Coating) lens coating. Breathing (an unwanted change in image size when focusing) has been minimized, as has color fringing, through the use of extraordinary dispersion glass.
Lightweight zooms are also becoming popular for 3D applications. Having a zoom instead of a prime lens on a 3D rig allows easy adjustment of focal length without time-consuming lens changes, rig readjustments and calibration. Since 3D rigs are inherently cumbersome affairs, regular studio zooms tend to be too large and heavy, whereas the Alura lightweight zooms are ideal. In addition, their compatibility with the ARRI Lens Data System allows vital lens information and image metadata to be recorded.
ARRI booth: Hall 11, Stand # F21
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, postproduction, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting-edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI technologies and continual innovation with 16 Scientific and Engineering Awards.
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