A view of the ARRI booth at NAB

Dr. Peter Geissler, Head of Image Processing Systems for ARRI, takes a customer through the Digital Systems workflow.

Juergen Schwinzer, ARRI Inc.'s Vice President of Camera Division, looks over the new ARRIFLEX 416

The ARRIMAX, suspended by the MaxMover, illuminates the Hofbrau Haus.

The 2006 National Association of Broadcasters (NAB) convention brought over 70 ARRI employees and agents from outlets in Europe, Asia and the Americas together in Las Vegas from April 22-27. After a successful kick-off previously on Apr. 19 with the Burbank office’s Pre-NAB event, the actual convention further promoted the newest products to over 100,000 registered attendees at NAB. The trade show has been touted as the world’s largest electronic media event, covering television, motion picture studios, broadcast and cable networks, Fortune 500 companies, educational institutions and government agencies. New ARRI products included the ARRIFLEX 416, the ARRIFLEX D-20 Data Mode, updates on the ARRISCAN, Ultra 16 lenses, the Lightweight Zoom LWZ-1, the ARRIMAX 18K HMI PAR, Master Diopters, the MaxMover automated stirrup and video accessories.

During the week, two awards were bestowed upon the ARRI X Ceramic 250 and Studio Ceramic 250 lights, (despite the fact those products were introduced at last year’s NAB). Television Broadcast magazine honored the products with a Top Innovation Award for 2006. From the editors of Videography magazine, the Ceramics received a 2006 Vidy Award “for the advancement in the art and science of video technology.”

Kodak, the film stock manufacturer helped promote the new ARRIFLEX 416 camera and 16mm filmmaking along with their products. Featured at their booth was a model of the camera. Marc Shipman Mueller and Eric Johnston gave daily presentations and screened the ARRI promotional film “The Beauty of 16” in the Kodak booth theater.

On the digital systems side, Elfi Bernt gave presentations at the ARRI booth throughout the show on the digital systems workflow and new ARRISCAN advances like Digital Dailies and Kodak Digital ICE technology.

To thank customers, clients, and special attendees of NAB, ARRI held an Oktoberfest-themed party at the Hofbrau Haus on April 24. With the beer garden almost at capacity, the event gathered guests and ARRI employees together in a laid-back atmosphere outside the bustling confines of the convention center. In the courtyard of the Hofbrau Haus, the ARRIMAX was suspended high in the air from a MaxMover, lighting up the venue in the Las Vegas night.

An Tran