12 Mar 2015


(11th March, 2015, Munich) - Looking to expand its market share in the Middle East, ARRI has established a new subsidiary lighting company in Dubai, United Arab Emirates, with the name of ARRI Middle East Ltd.


A local industry expert, Sohail Shafi, has been appointed to serve as Managing Director of the company, which will address the growing needs of the Middle East’s film and broadcast markets. The new office reflects the significance of the Middle East market to ARRI's overall global business and will help bolster the company's presence in the territory.


“The opening of the Dubai subsidiary and the appointment of Sohail further strengthen our operations in the region,” said Dr. Jörg Pohlman, Managing Director of ARRI. “It is part of our long-term strategy to ensure that our customers have local sales and support as we continue to grow our business in the Middle East, and Dubai provides an ideal location from which to effectively serve this key market.”


With more than 20 years’ experience in the broadcast industry, Sohail comes to ARRI from Harris Corporation, where he was responsible for sales in the Middle East region. Prior to this he worked for Salam Media Cast, one of ARRI's dealers, for 13 years.


ARRI has a number of high-profile customers in the region, including Al Jazeera Network; JCC in Qatar; Ten Sports in Dubai; EMPC and Al Ghad Al Arabi in Egypt; Oman TV; Bahrain TV; and the Iraqi Media Network.


By establishing the new office and expanding its sales force in the Middle East, ARRI is demonstrating its commitment to provide current and future lighting customers in the region with local sales support.

About ARRI:
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's leading designer, manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries and partners that covers every facet of the film industry, including worldwide camera, grip and lighting equipment rental through ARRI Rental; turnkey lighting solutions through the ARRI System Group; lab services, postproduction and visual effects through ARRI Film & TV; and film distribution through ARRI Worldsales. Manufactured products include the ALEXA camera system and AMIRA documentary-style camera; Master Anamorphic lenses; L-Series LED and M-Series HMI lights; Pro Camera Accessories; ARRILASER recorder and ARRISCAN archive technologies. The Academy of Motion Picture Arts and Sciences has recognized ARRI's engineers and their technical contributions with 18 Scientific and Engineering Awards.

A third-generation company, ARRI is owned by the Stahl family, who are descendants of co-founder Robert Richter and who in 2012 made a long-term commitment to the industry by buying the share belonging to the descendant of the other co-founder, August Arnold.

For locations and more information please visit www.arri.com


Judith Evans
Head of Corporate Marketing
+44 1895 457 113 (office)

Syna Greiser
Marketing Manager Business Unit Lighting
+49 30 678 233 17 (office)




ARRI-Dubai-Office-pressrelease-20150311 (pdf, 18.1 K)


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