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TERMINUS: Philip Bloom ALEXA short Influential digital filmmaker, blogger and educator Philip Bloom was lent an ALEXA for just one weekend. Despite his initial plans falling through, he managed to produce a short film by serving as DoP, director, camera operator and actor, all at the same time – just to prove how easy ALEXA is to use.
ALEXA shoots DHL commercial ALEXA commercial for DHL, shot by Damien Morisot, that was filmed in a variety of different international locations and climatic conditions.
ALEXA shoots the electric Phantom Made with the intention of sparking debate about the concept of an electrically powered luxury car, this marketing video for the Rolls Royce 102EX Phantom utilized the ARRI ALEXA for studio shots.
Scott Duncan: in the moment with ALEXA While on location in Vancouver, Canada, award-winning cinematographer/director Scott Duncan talks about his passion for visual imagery and how the ARRI ALEXA has pushed his creativity from the world of film to HD. 
ARRI NAB 2011 and beyond A quick look at some highlights from the show and what is in store for the future from ARRI Inc. President Glenn Kennel.
ARRIRAW overview at NAB 2011 ARRI has been working closely with various third parties to develop tools to support ARRIRAW, which supplies the best image quality and most flexibility in post. Here, we look at some options that are offered.
The ARRI M18 Ballast Now the "Brightest HMI you can plug into the wall," (a single, 20A 120VAC electrical outlet on a single circuit), the M18 is a lensless, open face lighting fixture that combines the desired light distribution from the optics of a PAR and a Fresnel fixture. Here, ARRI shows you the unique technology behind the ballast that has made this light so successful.
ARRI PCA at NAB 2011 ARRI now offers packages for DSLR applications, as well as specific cameras such as the Sony PMW F-3 and Panasonic AG-AF101. See some of the new tools we've designed to support filmmaking of all sizes and budgets.
New ALEXA upgrades at NAB 2011 Take a look at the anamorphic de-squeeze and high speed software upgrades available soon for ALEXA.
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