ARRI partners with Hunan Broadcasting System

ARRI collaborates with Hunan Broadcasting System to develop world-class TV studios and high-end programming.

A signing ceremony that marked a strategic partnership between Hunan Broadcasting System and ARRI Group was held in Amsterdam on September 14th.  Deputy Manager and Director Huang Wei from Hunan Broadcasting System along with Executive Board Member Dr. Joerg Pohlman from The ARRI Group signed the agreement which will facilitate collaboration on Hunan Broadcasting System’s new programming project. Attendees from Hunan Broadcasting System included Director of Technology Management Zhou Jun, Director of Media Coverage Fang Xing, and Director of Asset Management Wu Yue. Paul Ivan Managing Director of ARRI Asia, Forest Liu General Manager of ARRI China and Asia-Pacific Camera Systems, and Bertrand Dauphant General Manager of Asia Pacific Lighting also attended the signing ceremony.

Deputy Manager and Director Huang Wei from Hunan Broadcasting System and Executive Board Member Dr. Joerg Pohlman from The ARRI Group happy about the new partnership.

The Strategic Partnership Agreement between Hunan Broadcasting System and The ARRI Group includes developing world class television studios and lighting equipment showrooms for a new programming project, joint research on industry leading technologies, collaboration on creative projects, sharing resources and open platform for quality content, as well as ultimately expanding worldwide in an effort to strengthen global influence. The signing of the Strategic Partnership Agreement marks the starting point for more extensive future collaborations. By combining Hunan Broadcast System’s expertise in content creation and its market influence in China, with ARRI’s 100 years of experience in motion picture technologies, the partnership aims to develop world-class facilities along with a wide range of creative projects and technical innovations, bringing audiences around the world the very best image and quality content.

Hunan Broadcasting System is one of the most influential television networks in China and provides TV programming and cable TV transmission service with a repertoire of high-quality and well-received television series, entertainment shows, commercials, news, and gala events including “I Am a Singer,” In the Name of People.” It boasts industry leading abilities for film and video production and live TV broadcast. The ARRI Group, one of the world’s largest manufacturer and service provider of motion picture cameras and lighting equipment, is celebrating its centenary this year. Since its founding on September 12, 1917, ARRI has been supporting the development of the film and broadcast industries with high-quality products and services and has garnered 19 Scientific and Technical Awards from The Academy of Motion Pictures Arts and Sciences. As television production continues to develop and converge with cinematic motion pictures, the high-end productions of tomorrow will benefit from partnerships between media platforms and technology providers; partnerships that will raise the bar for the industry as a whole.

Attendees at the signing ceremony from ARRI, Hunan Broadcasting System, and New Digital Technology.

Pictures: ARRI