AMIRA Workflow

Redefining Log C in Editorial

All major editing tools in their current versions support basic Log C editing. You can select a Log C to Video conversion LUT and apply it to Log C footage, so the editor can work with a video image. The AMIRA takes this concept a step further. The camera embeds the used look in the metadata of each clip as a 3D LUT. This LUT can be read and immediately applied to the footage without further conversions.

At NAB 2014, Adobe and Avid were the first editing tools to make use of the advanced AMIRA look concept. This allows the editor to see his clips with the same look that was used on set. Take by take, without the need to export, convert and manually apply a look and, of course, 100% non-destructive.