ARRI Product Quality
Almost a century of experience, an obsessive attention to detail and an intimate familiarity with the conditions on set have led to generations of ARRI cameras that are robust, reliable and simple tooperate - all features that ALEXA has inherited.
Robust and Reliable - Production is tough and cameras have to function anywhere on, below or above the earth in all climatic conditions, day after day, shot after shot. To an ARRI engineer, reliability is a mission-critical, must-have quality that is a constant con-sideration during camera development. Some of the most obvious development choices in this regard are the rugged and lightweight unibody design, the cameras cooling system and the new, super stable lens/sensor mount.