The world’s top fashion design companies are demanding ever higher standards of coverage for their shows. The French company PhotoCineRent has become one of the leading specialists in multi-camera shooting, using ARRI AMIRA and ALEXA Minis.
The ARRI AMIRA has a well-earned reputation as a tough and adaptable documentary camera, but it also has a role in features. DP Johann Perry, who’s received critical acclaim for his work on the BBC film MOTHER’S DAY, spoke to ARRI about how the AMIRA helped him realize his artistic vision.
The AMIRA Multicam System brings the picture quality you’d expect from ARRI and embeds it into existing infrastructure and technology. It’s part of a growing trend to raise production standards and bring a ‘cinematic look’ to TV shows.
When FIFA was looking for coverage of one of its World Cup curtain-raising events, it turned to Ruptly, a Berlin-based video news agency. Their new Outside Broadcast van is kitted-out with the AMIRA Multicam system, providing outstanding image quality, vision-mixing facilities, and workflow.
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