Future Proof

To protect customers’ investment in ALEXA, four major components are specifically designed to allow an easy upgrade and to add new features in order to extend its use-ful life. First, taking into account the rapid rate of change in storage technologies, the module that holds the SxS memory cards is removable. Should another recording technology prove more desirable in the future, the current module can be easily replaced.

 

Second, the camera control elec-tronics, which comprise the whole right side of the camera, can be removed and replaced with an upgraded electronics with advanced features. Third, the Exchangeable Lens Mount (ELM) system allows the use of PL, Panavision or stills camera lenses, further expanding crea-tive options. And finally, the camera’s software is designed in such a way that it can be quickly and easily upgraded.